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As a Designer, I take great pride in all my designs to make London a better place. Aesthetics in design is a principle I hold dearly; not only in buildings but also people. I believe every human being on our planet has the right to look good and feel good, especially when it comes to the gym and sporting activities.


My passion for fitness fashion comes from the people I workout with in my local gym in South East London. It came about from my conversations with my gym "buddies" and personal trainers who knew of my architectural abilities and encouraged me to take on the challenge and embark on a create great fitness range. Not only did my friends love my designs they also wanted to help me promote  it by being present on the online store!


Sportswear clothing is not just about looking good; it’s about feeling comfortable and having the freedom to move to get the most out of any workout. This is one of my greatest successes and I take great pride in hearing this wonderful feedback from my clients. I want to share this with you; as our slogan says ‘NE wear for NE1’.


We welcome you to our online store and website and look forward to making you feel and look good as you deserve. Checkout our sportswear by clicking here.

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